What is CPA Marketing?

 ? What is CPA Marketing

Basically, the short-form CPA stands for “Cost Per Action” (or Cost Per Acquisition).

In simple terms, when someone clicks on your link and performs a specified action, you as an affiliate get paid.

In CPA Marketing, there can be various actions!!

It can be a click, email submits, a sale, a call or anything else. (We will get into this in the next section)

Anyhow, when it comes to CPA Marketing, it is not always about the product or user experience/satisfaction. In regular affiliate marketing, we work towards promoting things that actually benefit the user. Illegal, spammy or fake products are not very much common in simply affiliate marketing that we do through our blogs or social ads.

But in case of CPA Marketing, a lot of illegal (or you can say, unethical) stuff takes place. So if you are a person of proper ethics, you will have to do proper research before promoting an offer or a network.

What I basically mean is, Most Advertisers (offer creators) in CPA are not always focused towards selling products(or building brands), rather they are more focused towards getting user data (emails, Credit Card info, Address, Phone numbers, etc). And for getting such info, various fake or spammy offers can be seen on almost every network.

You must have seen offers like “Win iPhone 8”, well if you do proper research on such offers you will find that such offers are run only to collect user data that is later sold or is used to promote something else.

Let me not get more into this.

For now, all I can say is, choose wisely !!

Let’s me now start the guide with some of the Basic terms associated with CPA.