How to Promote CPA Offers ???

How to Promote CPA Offers

You know about offers, traffic, and networks !! It’s now time for you to promote CPA offers by bringing traffic to your offer page links.

There can be many ways that you can go with. Different types of offers require different ways of promotion.

For some offers, AdWords will be the number 1 choice while for some low paying offers you have to go with cheap traffic sources like Native, Pop or redirect.

So the 3 common ways are through;

• Promoting Direct Offer Link
• Creating a Landing Page and driving traffic to it
• Cloaking – A badass way to make money

Promoting Offer Link Directly

There are many offers where you can send traffic directly to your affiliate link. In such cases, you can drive free or paid traffic directly to your offer link.

However Ad networks like AdWords, Fb ads don’t allow direct affiliate links. It is because most of the offer pages given by networks do not follow ad network policies.

You can promote low payout offers like Email Submit offers directly without making any landing page. Such offers can be promoted on Pop traffic, PPV traffic or even redirect traffic.

It all depends on the offers, I cannot explain or list all the offers that you can promote directly. You can rather consult your affiliate manager or check your network panel to see if it’s allowed or not.

Let’s move into the next method of promoting offers !!

Create a Landing Page And Drive Traffic to It

If you want to play the game of CPA for a long-term, then you must start creating landing pages for various CPA offers.

This method involves a process of creating a landing page and linking the CPA offer to it. The traffic (either paid or free) is brought to the landing page and the user is made to click the offer URL or banner that we put on the landing page.

You may question that why do we need Landing pages when the offer pages are so attractive?

Well, there are plenty of reasons and benefits of having a self-created landing page that links to the offer, some of the best benefits or reasons are;

• You have full control over your landing page.
• You can convince the visitor in your own way.
• Landing pages help you collect emails as you can show opt-in forms to the visitor before sending him/her to the offer page.
• The emails collected from Landing pages can be later used to promote other offers using email marketing.
• You can run AdWord or Facebook Ads on your landing pages as you can edit the page as per the policies of these ad networks.
• Conversion rates can increase if you manage to create a convincing landing page.

So these were some benefits that you shall know.

You may feel that its hard to create landing pages but to be honest, it is not. It’s rather very easy.

Once you start running offers using your own landing pages you will start enjoying the process and everything will become simple for you.

Let me quickly list the steps involved in the process of Creating landing pages;

First of all, you will need 2 things.

1. Domain – Either Get a Free Domain or Buy for $1.
2. Hosting – You can either use shared hosting or you can opt for a VPS hosting.

I recommend you to use Namecheap shared hosting plan. It will cost you only $19 to host 10 domains for a year. Or you can spend $29 and host unlimited domains for an entire year.

The Landing pages and websites that we create for CPA offers are not heavy in size, moreover, they won’t be receiving huge traffic. Due to this very reason, you can opt for a shared hosting plan that supports unlimited domains.

Most of the CPA offers are not long-lived and hence you won’t have to renew your hosting. You can directly buy a new one instead of renewing the old one.

Anyways once you have both the domain and hosting, all you have to do is set-up the website.

This can be done in 2 ways;

• Copy & Download Competitor website using HTTrack and upload it to your File manager.

Once you download your competitor site, you will have to edit it and add your own affiliate links.

• Setup a WordPress site yourself.

I recommend you to set up your own WordPress site.

You can also use Thrive Architect, Divi Builder or any other page builder to create landing pages. However, I like to keep it simple and easy.

Here is a step by step process;

1. Install WordPress on your Domain
2. Set a Theme on your website. (Use any good looking free theme)
3. Create a WordPress Page with your Landing Page Content. You can get content ideas from other competitor domains.
4. Add offer links in the page content as well as in your Sidebar (if you are using)
5. Set your created Page as the static homepage of your WordPress Site.
6. Create other important pages (Privacy policy, Disclaimer, Contact us)
7. Link important pages in the footer of your site.

That’s it!!

You can check competitor website for more idea.

Here’s a design idea that works perfect for landing pages;

You don’t have to do anything extra. Your landing page is ready and you can start sending traffic to it.

And now coming to the third way of promoting offers.

Cloaking

Cloaking is a cheeky badass technique that is pretty famous in CPA Marketing.

Cloaking means showing one page to the ad network bots and another to the regular visitor.

Now you may wonder why do people do Cloaking!!

Well, affiliates prefer cloaking to avoid making landing pages and to drive traffic directly to the offer page. In many cases, direct traffic to offer pageincreases the conversion rates as well.

Since Adwords and Facebook ads don’t like the traditional offer pages, cloaking is done to show the bots a proper landing page (also called a safe page). Bots check those pages and see that they are well within the policies, and thus the ad gets approved.

On clicking the ad link, the user will rather see the offer page directly.

That’s how this thing works. I myself never used this technique and that’s the reason I cannot explain much about it. Do read the article about cloaking by Charles.

If you wonder how it is done, then let me tell you that there are many available cloaking scripts and tools available in the market. You can search for them yourself. I am not recommending any script or tool as I don’t know which tools are working currently.

Anyways, this was all about different ways to promote your CPA offer links.

One last thing that you must know about is Tracking !!